Market analysis for preparedness: the urban informal settlements of Nairobi

The changing face of Market Analysis

Zipporah Kwamboka preparing fish for her business in Mukuru informal settlements, Nairobi, Kenya.  She has benefited from Oxfam Cash transfer for work program. Photo Credit: Allan Gichigi / Oxfam
Paper author: 
Carol Brady and Sumananjali Mohanty
Paper publication date: 
Tuesday, January 1, 2013

The last few years has seen a significant change in the way that humanitarian organisations approach response design. Partly spurred on by the growth
in cash transfer programming, market based programming, “the practice of working through and supporting local markets, is now widely considered best practice in the humanitarian field. Where
market based programmes are possible, such interventions favour economic recovery and livelihood development”.

To date, emergency market analysis has predominantly been undertaken following a crisis, to ensure that humanitarian interventions, at the very least, do no harm to market systems and can identify opportunities where relief can be delivered through these existing market systems. Emergency market analysis is now common. One such approach, the Emergency Market Mapping and Analysis toolkit – EMMA, has now been undertaken in more than 20 countries.